Hey there, football fans! Did you know that during major sporting events, consumer spending on snacks and beverages spikes by up to 30%? In fact, a recent survey found that 75% of viewers prefer to buy their game-day essentials at the last minute. That’s right, most fans wait until the eleventh hour to stock up on their favorites.
With Euro 2024 is just around the corner, and we all know what that means: the excitement, the last-minute get-togethers, and of course, the scramble to get everything set up just in time for kickoff. If you’re a convenience store owner or just looking to host a killer watch party, you’re in the right place. I’m about to spill all the tea on how to cater to those last-minute Euro 2024 viewers with ease and style. Trust me, this is going to be a game-changer!
Ready-to-Go Options
First things first, you need to have ready-to-go options that can save the day for those spontaneous viewers. Here’s how you can make it happen:
Nothing says “let’s watch the game” like a well-stocked snack platter. Offer pre-made snack platters with a variety of options. Think chips and dip, cheese and crackers, or a mix of fruits and nuts. This will cater to different tastes and make your customers’ lives so much easier. Plus, they’ll thank you for saving them the hassle of DIY-ing it.
You can’t have a Euro 2024 watch party without some chilled drinks! Make sure to have pre-chilled beer and other beverages readily available. Stock up on popular brands and maybe throw in some local brews to give your customers a taste of something new. And don’t forget the non-alcoholic options for the designated drivers and non-drinkers.
When it comes to hot food, think quick and satisfying. Stock up on items like hot dogs, chicken wings, and mini pizzas. These can be easily heated and served, making them perfect for those who decide to host at the very last minute.
Express Checkouts
Time is of the essence for last-minute shoppers. To make their experience seamless, here are some tips:
Open additional checkout lanes or designate express lanes for quick purchases. This helps to keep the lines moving and reduces the stress of waiting.
Self-checkout stations are a godsend for quick and efficient service. Customers can scan, pay, and be on their way without any delay.
Integrating Mobile Point of Sale (MPOS) systems can further enhance the efficiency of handling last-minute shoppers. By implementing MPOS, store owners can reduce wait times and improve the overall shopping experience, making it a crucial tool for managing high-traffic events like Euro 2024.
Signage & Visibility
Make sure everything your customers need is easy to find. Here’s how:
Use clear signage to highlight Euro-themed deals and last-minute grab-and-go options. Think banners, posters, and shelf tags that scream “Euro 2024 Special!”
Place essential items like beer, snacks, and hot foods near the entrance. This ensures they’re the first things customers see, making their shopping trip quicker and more efficient.
Promote Last-Minute Deals
You’ve got to let people know about your awesome deals. Here’s how to get the word out:
Utilize social media to announce last-minute deals and promotions. A quick post on Instagram, Facebook, or Twitter can reach a wide audience fast. You could even use Stories to create urgency with countdown timers.
Consider offering delivery services for customers who are short on time. Partner with local delivery apps or use your own service to get those last-minute essentials right to your customers’ doors.
Embrace MPOS Solutions
For those of you running the show at convenience stores, an MPOS (Mobile Point of Sale) system can be your secret weapon. MPOS solutions can speed up transactions, help manage inventory, and even provide insights into what’s selling best during the Euro 2024 rush. Trust me, streamlining your operations with an MPOS system can make all the difference.
For more info on how MPOS can boost your convenience store’s efficiency, check out this insightful blog post.
Final Whistle
And there you have it! With these tips and tricks, you’ll be more than ready to cater to those last-minute Euro 2024 viewers. From ready-to-go snack options to efficient checkouts and strategic promotions, you’ll have everything you need to make the viewing experience smooth and enjoyable for everyone. So, gear up, stock up, and get ready to score big with your customers. Happy Euro 2024, folks!
