Halloween is creeping up, and Reese’s is kicking off the spooky season with a campaign that’s as sweet as it gets! If you’re in the UK, it’s time to get excited because Reese’s has just launched their Become a Reese’s Treat competition. This interactive contest is all about engaging with fans and bringing some seriously sweet fun to your Halloween festivities.
What’s the Buzz About?
The Become a Reese’s Treat campaign is a nationwide competition running from now until November 7, 2024. And trust us, this isn’t your average Halloween giveaway. Reese’s is offering one lucky winner the chance to be immortalized in chocolate—literally. Picture this: a sculpture of your head and shoulders made entirely from Reese’s chocolate and peanut butter. Yes, you read that right. Your very own chocolate bust, crafted by the talented team at Chocolatician, who are renowned for their edible art, including a Willy Wonka statue and even a chocolate bust of King Charles.
But that’s not all. Along with this unique (and delicious) sculpture, the winner will also take home a cool £5,000 cash prize. Imagine the Halloween party you could throw with that!
How to Get Involved?
Entering the competition is as easy as grabbing your favorite Reese’s treat. Here’s how you can throw your hat in the ring:
- Look for QR codes on Reese’s in-store adverts or their UK social media channels. Give it a scan, and you’ll be directed to the entry page.
- If QR codes aren’t your thing, no worries. You can also enter by following the link shared on Reese’s social media. Easy peasy.
Once you’re in, just submit your details and cross your fingers. Who knows? You could be the one with a chocolate version of yourself sitting on your mantelpiece.
Halloween-Themed Reese’s Treats
As if the competition wasn’t enough, Reese’s is also rolling out some spooky new treats to get you in the Halloween spirit. These themed SKUs (stock-keeping units) are perfect for parties, trick-or-treating, or just indulging in some festive snacking.
- Reese’s Skeletons Snack Sizes: Available in a 257g pack (RRP £4.50), these skeleton-themed treats are a fun twist on the classic Reese’s cups.
- Reese’s Pumpkins King Size: A generous 68g portion of Reese’s, shaped like a pumpkin, and available for just £1.25.
- Reese’s Cup Snack Sizes: For those who prefer to stick with the classics, these 297g packs (RRP £4.50) are available.
These special Halloween editions are more than just delicious—they’re a great way to make your Halloween celebrations extra special. Whether you’re throwing a party, handing out treats, or just enjoying a quiet night in, Reese’s has got you covered.
The Growing Popularity of Halloween in the UK
Jackson Hitchon, General Manager of Europe and World Travel Retail at The Hershey Company, shared some insights into why Reese’s is going all out this Halloween. According to Hitchon, Halloween is becoming more popular in the UK every year. In fact, consumer spending for Halloween 2023 saw a 12% growth, as reported by Kantar.
“Reese’s is the perfect brand to make sure your party is unforgettable, and your house is the best on the block,” says Hitchon. “The ‘Become a Reese’s Treat’ competition is an exciting way to engage with our consumers and ensure Reese’s remains a top choice during this vibrant seasonal event.”
Why Reese’s?
Reese’s has long been a favorite for chocolate and peanut butter lovers, and their Halloween offerings are no exception. These treats are perfect for sharing (or not!) and are sure to be a hit with everyone who tries them.
And for those running convenience stores, it’s worth noting that Reese’s products are a must-have during the Halloween season. Not only do they attract customers with their festive packaging and delicious taste, but they’re also a great way to boost sales during this peak retail period. For store owners, stocking up on Reese’s Halloween SKUs can be a smart move to capitalize on the seasonal demand, ensuring smooth transactions and satisfied customers.
Maximize Halloween Sales: How Convenience Store Owners Can Leverage Reese’s Competition
Convenience store owners can leverage Reese’s Become a Reese’s Treat competition to boost their sales and enhance customer engagement during the Halloween season. Here’s how:
1. Promote the Competition In-Store
- Highlight the Opportunity: Use in-store signage, posters, and shelf talkers to draw attention to the Reese’s competition. Make sure customers know that by purchasing Reese’s products, they can enter for a chance to win a unique chocolate sculpture and a £5,000 cash prize.
- QR Code Placement: Place QR codes prominently on displays, near the checkout area, or even on product packaging. Encourage customers to scan the code to enter the competition.
2. Create Special Displays
- Halloween-Themed Displays: Set up eye-catching Halloween-themed displays featuring Reese’s products. Use pumpkins, skeletons, and spooky decorations to attract attention and tie in with the Halloween theme.
- Bundle Offers: Offer special bundle deals on Reese’s Halloween products, such as “Buy 2, Get 1 Free” or discounted prices on multiple items. This encourages customers to buy more while increasing their chances of winning.
3. Host In-Store Events
- Mini Competitions: Organize small in-store events or competitions where customers can win Reese’s treats or other Halloween goodies. This creates excitement and draws more traffic to your store.
- Sampling Stations: Set up sampling stations for customers to try Reese’s Halloween-themed products. This not only boosts sales but also enhances the shopping experience.
4. Leverage Social Media
- Share the Competition: Use your store’s social media channels to promote Reese’s competition. Share posts, stories, and even customer experiences related to the competition to build buzz and drive foot traffic.
- Engage with Customers: Encourage customers to share their Reese’s purchases or in-store experiences on social media. Create a hashtag for your store to build a sense of community and further promote the competition.
5. Enhance Checkout Experience with MPOS
- Speed Up Transactions: During peak Halloween shopping times, an MPOS Till system can help you process transactions faster, reducing wait times and improving customer satisfaction.
- Upsell at Checkout: Use the MPOS system to suggest related products or special deals at checkout, like adding an extra Reese’s item to their purchase to increase their chances of winning the competition.
6. Incorporate Reese’s into Loyalty Programs
- Exclusive Rewards: If your store has a loyalty program, offer exclusive rewards or extra points for purchasing Reese’s products. This encourages repeat purchases and keeps customers coming back during the competition period.
- Bonus Entries: Give loyalty members additional entries into the Reese’s competition for every Reese’s product they buy, increasing their chances of winning and boosting your sales.
By creatively promoting Reese’s competition and integrating it into your store’s operations, you can capitalize on the Halloween excitement, driving sales and building stronger connections with your customers.
Join the Fun!
Halloween is all about fun, and Reese’s is making sure there’s plenty of it to go around. Whether you’re entering the competition, enjoying their new Halloween treats, or just getting into the spooky spirit, Reese’s has everything you need to make this Halloween a memorable one. So, grab your favorite Reese’s treat, enter the competition, and enjoy a Halloween that’s both sweet and successful!
And if you’re a convenience store owner, why not take the opportunity to make the season even smoother? With an MPOS system in place, you can handle the Halloween rush with ease, keeping your customers happy and your sales steady!
